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Tim Hortons' catchy ad tune gets a following – and more notes | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
SUSAN KRASHINSKY - MARKETING REPORTER

Coffee chain Tim Hortons recently produced a commercial starring Sidney Crosby that was meant to rouse national sentiment among Canadians. But it also stirred something else among consumers: a nagging game of Name That Tune.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/tim-hortons-catchy-ad-tune-gets-a-following-and-more-notes/article16455444/
 

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